February 26

Desiree Perez Fights For The Future Of Female Music Artists

The “#MeToo” campaign is one of the leading areas of activists to come together to fight for the rights of women to avoid harassment and achieve gender equality in the coming years. The success achieved by the campaign has already seen many major male media figures see their careers crumble under the weight of allegations made by women in the wake of the Harvey Weinstein scandal which rocked the film industry.

Roc Nation COO Desiree Perez has been named one of the leading female executives in the history of the music industry and has recently signed an open letter directed at the recent comments made by Recording Academy president Neil Portnow. As the media industry looked to empower women, Portnow explained his belief women in the music industry had to step up their game in order to compete with their male counterparts; the backlash against Portnow has been swift and striking with Desiree Perez among a group of the most-respected female executives in the media industry calling for change at the Recording Academy.

The open letter was addressed to the trustees of the Recording Academy and explained the view of the business leader who has been an integral part of the organization of Shawn Carter, better known as rapper Jay-Z for more than two decades. As a part of the team around Jay-Z, Desiree Perez has been a driving force behind the dominance at Roc Nation of female artists such as Beyonce and Rihanna. In fact, Desiree Perez is often cited as the main reason why the Roc Nation brand is in existence as she was the chief negotiator with Live Nation when the decade-long $100 million deal was initially signed between the two companies to form Roc Nation.