Doe Deere Cosmetics Lime Crime Continues to Be Successful in 2017
Doe Deere was born in Russia and is CEO of Lime Crime Cosmetics. It is a company that believes in freedom of expression and self expression for women. She believes that beauty is not what looks natural or best but what feels right at the moment. Her cosmetics are colorful and natural.
The name of the company came from her favorite color. Doe Deere has developed a line of lipsticks, eye shadows, and nail polish that for some might be too bright to wear. She supports women’s businesses and other ventures and often speaks on the subject of finding your voice and following your ambition. She has spoken at PHAMExpo and Vegas Nay’s Stardust Tours. She welcomes other women to contact her for advice on Instagram.
When she launched Lime Crime in 2008 she found bright colors in makeup hard to come by. When she promotes a new line of products she has many meeting with her staff. It keeps us working together on making the products successful.
Doe loves the trend of shopping online because it gives her company many ways to market their products. Back in 2008, she recalls believing in selling cosmetics online. Many experts though she was wrong because most women want to try on lipstick before buying it. The company designed an online lipstick swatch that shows the color when it goes on the lips and what it looks like on a blank piece of paper.
Lime Crime tries to make shopping the best interactive experience online for their customers. Doe Deere know her customers and the brand well. This is what helps her succeed in this competitive market. If she had to do it over again, she would have a Customer Service Department sooner. She says they have a great customer service team that knows how to keep customers satisfied.
Doe Deere know that treating her employees, customers and vendors with respect has made her business successful. Her husband and business partner Mark is the biggest influence on her life and with her business.