Over the last 30 years, the country of Brazil has become one of the foremost destinations in all of Latin America for the rich and famous. This has largely been due to the dynamic economies of the country’s largest metropolises, including Sao Paulo, Manaus and Salvador.
One of the leading forces behind all of this growth has been Jose Auriemo Neto and his firm, JHSF Participacaoes. As Brazil’s leading construction and real estate development company, JHSF Participacaoes has been responsible for creating some of the most luxurious hotels, condominiums, shopping centers and office space in the country. This has helped in attracting some of the most wealthy and influential people from across the globe to the Brazilian real estate market. These efforts have, in turn, injected vast quantities of new capital into the local Brazilian economy.
Over the course of his time as CEO of JHSF Participacaoes, Auriemo Neto has pursued a unique strategy that has allowed the firm to rapidly grow. One of the first things that Auriemo Neto did upon taking over from his father, the firm’s founder, Fabio Auriemo, was to create a subsidiary unit of the firm that is dedicated solely to the development of luxury shopping centers across Brazil. Click here to know more about him.
In the early 2000s, Auriemo Neto understood that the rapid influx of global capital into the Brazilian real estate market meant that there was an increasingly large demand for high-end merchandise and services of the kind only found at world class shopping centers, the likes of which Brazil was almost completely bereft of. This prompted Auriemo Neto to begin creating some of the most luxurious shopping spaces in all of Latin America, with many of them featuring stores, such as Luis Vuitton, Reebok Academy and a Cinemark mega-theater. Overall, JHSF Participacaoes has developed dozens of high-end shopping facilities, making it the current undisputed leader in high-end shopping space throughout the country.
Auriemo Neto was also responsible for the 2004 purchase of ultra luxury hotel chain, Fasano hotel chain. This acquisition propelled JHSF Participacaoes into the ranks of the most important high-end hotel operators in all of Latin America. With the acquisition of Fasano hotel chain, JHSF Participacaoes also acquired its first luxury property in the United States, with a property on south beach in Miami.